Welcome to The Switch
Digital marketing moves fast. Knowing what actually matters is harder.
There’s always another trend to follow, another platform to learn, another AI tool promising to change everything.
It can be a lot to keep up with.
The Switch is where we make sense of it.
Created by 97 Switch, The Switch explores the ideas, strategies, technologies, and shifts that are shaping the way businesses connect with their audiences and grow.
We write about the things we’re thinking about, seeing in the industry, testing in our work, and talking about with the businesses we partner with, from websites and SEO to AI, creative strategy, digital experiences, and everything in between.
Why subscribe?
Because you don’t need more marketing noise.
You need ideas that help you make better decisions.
Each edition is designed to give you something useful to take away whether that’s a new way to think about your website, a practical marketing tactic, a perspective on an emerging technology, or a question worth bringing to your next strategy meeting.
No chasing every trend. No jargon for the sake of sounding smart. Just thoughtful ideas, practical insights, and a closer look at what’s actually moving businesses forward.
What you’ll find here
Digital Strategy
How to connect your digital efforts to bigger business goals and make smarter decisions about where to invest your time and resources.
Websites & Digital Experiences
Ideas for creating digital experiences that build trust, make it easier for people to take action, and support the way your business actually operates.
Marketing & Growth
Practical strategies for reaching the right people, creating meaningful connections, and turning digital marketing into something that moves the business forward.
AI & Emerging Technology
A closer look at how AI and new technologies are changing search, marketing, workflows, and the way businesses operate with a focus on what’s useful beyond the hype.
Creative Thinking
Because good strategy doesn’t have to be boring. We explore the ideas, creative approaches, and fresh perspectives that can make digital work more effective.
Built from curiosity. Focused on what works.
At 97 Switch, curiosity is part of how we work. We ask questions, challenge assumptions, look for better ways to solve problems, and pay attention to what’s changing.
The Switch gives us a place to share some of that thinking.
So if you’re building a business, leading a marketing team, making decisions about your digital strategy, or simply curious about where marketing and technology are headed, you’re in the right place.
Subscribe to The Switch and get the ideas worth knowing delivered to your inbox.
See you on the other side.
